For more information: Ron Sampson, rsampsn@k-state.edu, 785-532-3900; or Josh Hammond, jhammond@northlich.com, Northlich Public Relations (on behalf of Procter & Gamble) 513-762-1708

Monday, January 13, 2003

MACC to Lead Development and Commercialization of Second Donation from P&G:
PROCTER & GAMBLE DONATES NUTRITIOUS SNACK FOOD TECHNOLOGY TO MID-AMERICA COMMERCIALIZATION CORPORATION

MANHATTAN -- The Procter & Gamble Company today announced the donation of novel snack food technology to the Mid-America Commercialization Corporation, an entrepreneurial technology development and commercialization facilitator, affiliated with Kansas State University.

Procter & Gamble has developed several innovations, collectively referred to as Rainbow Technology, which have the potential to permit the manufacture of a wide array of snack foods that not only taste good, but conform to the U.S. Department of Agriculture's recommended "Food Guide Pyramid."

Rainbow Technology, if further developed and commercialized, could permit a significant advancement in the nutritional value of snack foods enjoyed by consumers around the world, company officials said.

Typical snack foods frequently have a high fat content and a low level of the U.S. Department of Agriculture's recommended daily allowance of vitamins and minerals. Rainbow Technology is a proprietary methodology of increasing the nutritional value of portable snack foods.

All servings of snack foods made with Rainbow Technology will meet the following nutritional criteria:

* Less than 3 grams of fat
* 2.5 grams or more of fiber
* More than 5 grams of protein
* About 15 grams of carbohydrates
* A variety of essential vitamins

"We are confident that MACC is more than qualified to bring this important technology forward," said Mike Jensen, research and development vice president, Global Snacks and Beverages at Procter & Gamble. "With its widely respected reputation for bringing innovative technologies and products to market, MACC will continue to develop Rainbow Technology so that it may one day improve the nutritional quality of the foods we eat."

Procter & Gamble is currently focusing its food product research in other promising areas. The company hired an outside consultant to choose the most qualified institution to further develop and commercialize Rainbow Technology. The Mid-America Commercialization Corporation was chosen because of the expertise in food technology development it can access through Kansas State University and the American Institute of Baking, and its demonstrated success in commercializing other Procter & Gamble donated technologies.

Once at Mid-America Commercialization Corporation, Rainbow Technology will require further work and testing before it can reach its full market potential. As sole new owner of the technology, Mid-America Commercialization Corporation and its sponsors, particularly Kansas State University, will benefit from all future revenues if the use of Rainbow Technology is successfully commercialized.

Rainbow Technology is Procter & Gamble's second technology gift to Mid-America Commercialization Corporation. In May 2000, Procter & Gamble donated its superior Protein Particle Stabilization technology, which allows increased manufacturing efficiency in the production of shelf-stable, nutrient rich "smoothie" beverages. Mid-America Commercialization Corporation has successfully developed and commercialized the technology through licensing to a new start-up company called NutriJoy, Inc., which markets Cal-C®, a smoothie beverage that combines milk, juice, vitamin C and high doses of calcium. More information is at http://www.nutrijoy.com

"MACC and Kansas State University look forward to creating the same kind of commercial success for Rainbow Technology that we're realizing with the smoothie technology," said Ron Sampson, president and chief executive officer of MACC. "Rainbow technology can be commercialized into a wide array of snack food products that will provide nutritious alternatives for health-conscious consumers."

Ron Trewyn, K-State vice provost for research and dean of the Graduate School, said, "This new technology donation provides an excellent platform upon which our university's considerable expertise and resources in food and grain sciences might build. Following the model provided by the Cal-C development, our researchers are likely to find challenging opportunities for fruitful work in the future based upon the Rainbow Technology, which is now accessible to them."

About Mid-America Commercialization Corporation

The Mid-America Commercialization Corporation is a not-for-profit company founded as a joint venture between Kansas State University, the state of Kansas via the Kansas Technology Enterprise Corporation, the city of Manhattan, Kansas, and the Manhattan Chamber of Commerce. Its mission is to facilitate education, research and the development and commercialization of new technologies for regional economic development benefits. Under that mission, it works in partnership with the Kansas State University Research Foundation to market and license technologies derived from research at K-State. Through a partnership with the Kansas Technology Enterprise Corporation, the Mid-America Commercialization Corporation also manages a Technology Acquisition, Development and Commercialization program to bring donated technologies to Kansas for application by, and benefit to institutions across the entire state.

About Procter & Gamble

Procter & Gamble markets nearly 300 brands to five billion consumers in 160 countries. Procter & Gamble makes a significant annual investment in developing and improving its products -- leading the way in research and development globally among consumer products companies. Procter & Gamble's external business development and global licensing organization is charged with ensuring the company maximizes the value of its of technologies by selling, licensing and, in some cases, donating these technologies. The unit is also responsible for licensing select Procter & Gamble brand trademarks.

About P&G Nutrition Science Institute

The Procter & Gamble Nutrition Science Institute is dedicated to the improvement of consumers' health and well-being by identifying and cultivating leading nutrition technologies and using them in great-tasting, healthy foods and beverages. The Nutrition Science Institute actively seeks professional, academic, government, NGO, and industry alliances in order to promote good nutrition and healthy lifestyles for consumers worldwide.

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Kansas State University is a comprehensive, research, land-grant institution first serving students and the people of Kansas, and also the nation and the world.